I created a full brand guidelines document for Poco to bring all the elements of the brand together in one cohesive place.

Poco.brand guidelines. Lucy O'Neill. UXD 303.pdf

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I’m honestly thrilled with how it turned out. I haven’t created a full brand guidelines document since last year, and looking back, I can really see how much I’ve grown in my design skills and understanding of branding. It’s so rewarding to see the vision for Poco come to life — from the tone of voice to the colour palette, logo, typography, and imagery. This document feels like a true reflection of the brand values I set out to achieve: growth, motivation, and encouragement. Everything feels much more intentional this time around, and it’s amazing to see how all the small decisions I made along the way — from the logo evolution to the flower-inspired elements — have come together to form a strong, unified identity. Overall, this process has made me feel even more confident in my branding abilities and excited to apply what I’ve learned to future projects.

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