Content Curation

Content curation is the process of discovering, gathering, organising and sharing relevant and valuable content from various sources for a specific audience or purpose. Content curation bridges the gap between overwhelming information and a focused, meaningful experience, making it an essential practice in the digital age.

Examples of Content Curation

I decided to find examples of content curation in order to

Social Media

Tiktok playlists- Creators organise videos into playlists based on themes or topics.

Entertainment

Netflix Categories- Shows and movies are curated into lists like “Trending Now,” “Because you watched”, or genre-based collections.

E-Commerce

Pinterest Boards- Users curate boards featuring products, ideas, or themes often influencing shopping trends.

Professional Networking

LinkedIn Articles and Content Feeds- Curates industry specific articles, posts and job opportunities based on user interests and connections.

Benefits of Content Curation

• Saves time for the audience- ****By shifting through vast amounts of information, curators help their audience focus on what matters most.
• Builds Authority- Sharing insightful and relevant content positions the curator as a knowledgeable and trusted source in their field.
• Fosters engagement- Curated content sparks discussions, attracts new followers and deepens audience connections.
• Promotes discovery- Introduces the audience to new ideas, trends or creators.