While experimenting with my logo, I noticed that some of the shapes reminded me of flowers. I thought — why not take that idea further and actually develop them into flower-like forms? Not only would this make the branding more visually distinctive, but it would also tie back beautifully to the brand’s core values of growth, motivation, and positive progress.

<aside> 👩🏻‍🦱

I’m so happy i decided to evolve the logo into a floral-inspired design, I believe it adds an extra layer of meaning and creativity to the brand. It gives Poco a softer, more human touch, making it feel welcoming and optimistic — exactly the kind of atmosphere I want users to experience. I can also see these flower elements being used throughout the app, particularly on confirmation screens or celebratory moments, to reinforce the idea of personal growth and achievement. It’s a small detail, but I think it really strengthens the brand identity and makes the overall experience more cohesive and memorable.

</aside>