When it came to naming my brand, I started by mind mapping words I felt were associated with procrastination. However, none of them felt quite right — they either sounded too negative or didn’t capture the feeling I wanted the app to evoke.
To explore more ideas, I decided to put some phrases through Google Translate, hoping for a fresh perspective. I translated the phrase "little by little", and the word "Poco" appeared. The moment I saw it, I immediately knew it was the perfect fit. It captured the essence of what I wanted the app to represent — making progress, even if it's step by step — without feeling heavy or obvious.
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I'm genuinely so happy with the name. I think it has a great ring to it, it carries meaningful symbolism, it’s appealing to young people, and it feels subtle yet powerful.
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