Part of my feedback from the mid point critique was to look into projectors as a way to see how the product works.

Benefits of Projectors

• Flexible Display: projectors can instantly transform a space with minimal physical change.
• Guest Personalisation: Guests could choose different themes, patterns, moods, or artworks through projection.
• Cost-Efficiency: Compared to physically changing materials or panels, projection tech can be a lower-cost way to customise an environment.
• Temporary Changes: Perfect for hotels and event spaces where guests or clients change often.
• Ambient Design: Projected textures, lighting, and movement can feel immersive without overwhelming the space.
• Hidden Tech: Projectors can be hidden inside walls or ceilings to preserve a luxury, minimalist aesthetic (very important for boutique and luxury markets).

Example: The Van Gogh Immersive Experience

The Van Gogh Experience is an immersive art exhibition that brings Vincent van Gogh’s paintings to life through large-scale projections. Instead of viewing static artworks in frames, visitors are surrounded by moving visuals projected onto the walls, floors, and ceilings, creating a fully immersive environment. This dynamic use of light, colour, and motion transforms how people interact with art, making it feel alive and emotionally engaging.

Van Gogh London Exhibition: The Immersive Experience

How they did it:

The Panasonic article explains how projection mapping technology was used to create the Van Gogh Experience, an immersive art exhibition. It describes how different types of projectors, including laser projectors and short-throw lenses, were carefully chosen to cover large surfaces with vibrant, moving images.

What are those?

Laser projectors use lasers instead of traditional light bulbs to create bright, sharp images. They last a lot longer than regular projectors, don’t need as much maintenance, and can work really well in big or brightly lit spaces — perfect for exhibitions like the Van Gogh Experience.

Short-throw lenses are a type of projector lens that lets you project a big image from a very short distance away. Instead of needing to be placed far back in a room, a short-throw projector can sit close to a wall or surface and still create a large, clear picture. This is really helpful in tight spaces or when you don’t want projectors getting in the way of the experience.