As part of developing Moda, I created user journey maps. I wanted to understand what their day-to-day looks like, what their challenges are, and where there are moments of opportunity to introduce a better experience.

By doing this, I was able to step back and really empathise with the user's lifestyle and needs. It helped me see not just where the product could fit in, but why it would be meaningful to them. I looked at moments like struggling to book a hotel, working on their own new space as they can’t afford contractors, or trying to update the interior based on new commercial trends — and I thought about the frustrations or gaps they might experience.

This approach made it really clear that Moda isn’t just about offering smart walls; it's about enhancing emotional moments, like making a guest feel instantly comfortable or allowing an events space manager to quickly adapt a space to different clientele. It gave me a deeper understanding of the problem space before jumping into solutions.

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Creating a journey map based on life without the product was a really valuable exercise. It reminded me that good design starts with empathy — not features. This insight is helping me design Moda in a way that truly fits into and improves users' lives, rather than just being another piece of technology.

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