Based on my user research, I created a set of user needs statements to better define what my app should achieve. After finalising my branding, I revisited these statements and redesigned them in a more visually engaging and consistent way. I believe this new presentation not only strengthens the visual identity of my project but also makes it much easier to connect with and understand the users.

<aside> 👩🏻‍🦱

By visualising the user needs more clearly, it really helped me to see the people behind the problems — not just the challenges themselves. It also made it easier to ensure that the features I develop will stay rooted in real user expectations and motivations.

</aside>