Problem Statements

As i’ve defined my users, I created problem statements for each user.

Busy Man

1. As a busy professional with a packed schedule, finding time to focus on my work during daily commutes is a challenge. Traditional driving requires constant attention and limits my ability to be productive while on the road. I need a solution that allows me to reclaim this time, where I can seamlessly transition from driving to working, without compromising safety or convenience. An autonomous vehicle could be the ideal solution, offering a safe, hands-free commute that lets me focus on tasks, answer emails, or attend virtual meetings—maximising my productivity during otherwise wasted time.

Young Family

1. As a young family with young children, managing our time efficiently is essential. Between school runs, work commitments, grocery shopping, and family activities, our days are often packed and stressful. While driving, we're unable to focus on the needs of our children or have meaningful conversations with each other. We need a way to make the most of our time on the road, allowing us to spend quality moments together, stay organised, and ensure everyone’s safety without the constant distraction of driving. An autonomous vehicle could give us the flexibility to relax, bond as a family, and even get some tasks done, making our daily routines less hectic and more enjoyable.

Storyboard

To dive deeper into the user experience, I also created a storyboard that mapped out the overall journey I wanted my users to go through. This process was useful because it made me think beyond just the dashboard itself and consider how users would actually arrive at using the service in the first lace. One thing I found particularly helpful was focusing on the emotions users might feel at different points in their journey. It gave me a better understanding of how my autonomous vehicle service could address their emotional needs throughout the experience. Instead of just thinking, “The user wants tis, so i’ll make it for them,” I started exploring how the service could actively solve emotional challenges as well. That shift in perspective made the whole process feel much more meaningful and user-centred.

User Personas

To get a better idea of who might use this service, I created some user personas to explore the problem in more depth. For this, I used a mix of my own research and ChatGPT, which gave me a really broad range of perspectives. The first one being based on my dad, who’s a very busy person who could spend his time doing work whilst travelling.