In this week’s lesson, we looked at landing pages and personal branding.

We were given the task to rank the order of importance of what we want in our landing page. The primary box being what we want to include at the start of the landing page, secondary box for the middle, and the tertiary box for the end. Initially I was a bit confused as to how to complete the task as I included bits that weren’t needed as information on the landing page, it was information that I as the designer just needed to know, such as ensuring it has a clear structure. I found this task helpful as it helped me think about what I need to uninstall a landing page and how to advertise my brand, rather than someone telling me what to do.

I researched all sorts of different landing pages and these are the two that I have found the most inspiration from. These websites are mainly text based, which I think will suit my brand more as language is the main aspect of my branding and I want to emphasise that in my landing page.

This website stood out to me the most as I love the dramatic sizing of the words. I found it fascinating how they’ve made their website completely text based with little imagery and they have made it in a way that’s so interesting that it doesn’t even need any images as it stands so strongly on its own. I would like to emulate this type of style in my landing page, but I would need to incorporate more images in order to show off the product.

Tell sales emails to just stop | Stop

I also really like this website, the flow of it is really interesting and it’s simplicity makes it stand out.

Opening Line — Brand strategy, tone of voice and copywriting studio

As well as this, we also went through personal branding. This is how we want to present ourselves as designers when applying for placement and for the future. I loved this part of the class as I’m excited about what my personal brand could look like. I love how I can put into practice everything I have learnt this semester into my personal brand. I found this piece on personal branding in the book, ‘Designing Brand Identity’. I found this brief overview helpful as it describes personal branding in a simple, clear way. I will try my best to take this advice on board, as it’s not just about how I want to present myself as a designer, but as a person.