In this weeks lesson, we looked at the importance of wordmarks. Unfortunately, I missed this weeks lesson, but I tried my best to learn everything about Wordmarks.
Kerning is adopted when you want to adjust the letters. A great example of this is Zara, the way the letters are pushed together elevates the wordmark. As of now, I’m currently looking at typefaces for my brand, and the use of kerning could be helpful to me enhance the individuality of my wordmark.
A Ligature is made from two or more letters, which appear connected. I really like the look of ligatures, as I think it’s a unique design choice.
Custom and Handwritten word marks would be my personal favourite as I feel they have a lot of character and personality. It feels authentic and I think it looks prettier. A great example of a brand using this type of font would be Coca-Cola, this iconic script typeface exudes a sense of fun and nostalgia. I would love to explore this style as I want my brand to appear personal.
I also really like the idea of incorporating meaning into your word mark I think that a brilliant example of this would be FedEx. Admittedly, until this class, I never noticed the arrow between the e and the x, but now that I’ve noticed it, it’s practically the only thing I see. It would be brilliant if i could come up with a wordmark that has a deeper meaning behind it, but I think it can only happen on a rare occasion.
