As my brand is going to have a fairytale theme, I wanted to incorporate bright bold colours. I found this image of packaging for a cosmetic brand and I fell in love with the use of colour. The rich purple is very striking along with the hints of pink, yellow and green. The way it’s blended together on the packaging almost looks like a potion you’d see in a storybook.
When researching banking brands that are aimed at younger people, Investment management firm, Invesco QQQ came up with a creative way to attract a younger audience. They came up with ‘How not to suck at money’ which is an app that helps students become more financially literate. The company describes it as, "a student-centric, edutainment, mobile-first web experience to help college students take ownership of their financial futures and learn how to navigate the complex financial systems." To do this, it partnered with Quizlet, HerCampus, Chegg, and Spotify to provide personalised and fun experiences. I’ve never heard of something like this before and I think it’s a really cool way to get a younger audience interested in banking.
As I want to incorporate a price comparison feature on my app, I thought I should investigate apps that have this feature. I found Shopsavvy, an app which compares price of items, tracks the price of them, gives alerts when the price of something has been reduced. They have plenty of other features, such as including AI to give summaries the overall reviews of the products. This brand is incredibly innovative and I would love to incorporate aspects of it for my banking app. What makes our brands different, is that my brand is a bank that includes these features, whereas Shopsavvy isn’t a banking brand.
Minna Bank is the first digital bank in Japan, who’s motivation is to be original. This brand is innovative and creative which aligns with my brand values.
Starling is a primarily screen based bank. With so many digital banks on the market and more to come, Starling bank is reviewed as the best of the best.
