This week’s class focused on what it’s really like to work in UX, beyond just designing screens. We explored the different roles UX designers can have (like UX designer, product designer, or interaction designer) and the key skills that are currently in demand in the industry. We also looked at where UX designers work — whether that's in product-based companies that sell their own software, or consultancy-based companies that design products for clients. Another big focus was understanding how UX fits into the software development process, including Agile methodology, MVPs, sprints, and the importance of discovery phases. Finally, we discussed common challenges UX designers face when working with development teams, like tight timelines, lack of UX maturity, and balancing user needs within Agile environments.


The 6 Levels of UX Maturity

This week, I delved into the Nielsen Norman Group's article on the UX Maturity Model, and I found it to be a fascinating read. Prior to this, I hadn't come across the concept of UX maturity, so it was enlightening to learn about the different stages organisations go through in integrating user experience into their processes.

The 6 Levels of UX Maturity

Understanding the 6 Levels of UX Maturity

The model outlines six stages that organisations may find themselves in regarding UX integration:

  1. Absent: UX is ignored or nonexistent.
  2. Limited: UX work is rare, done haphazardly, and lacks importance.
  3. Emergent: UX work is functional and promising but done inconsistently and inefficiently.
  4. Structured: The organisation has a semi-systematic UX methodology that is widespread but varies in effectiveness and efficiency.
  5. Integrated: UX work is comprehensive, effective, and pervasive.
  6. User-Driven: Dedication to UX at all levels leads to deep insights and exceptional user-centred design outcomes.

Each stage reflects how deeply UX is embedded within an organisation's culture, strategy, and processes. It's interesting to see that many organisations are still in the early stages, with UX practices being inconsistent or undervalued. However, reaching the higher stages signifies a strong commitment to user-centred design and continuous improvement. This insight also emphasises the importance of advocating for UX practices, especially in organisations that are still developing their UX maturity. Understanding where a company stands can help in tailoring approaches to UX challenges and fostering growth in this area.

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Learning about UX maturity has given me a new perspective on evaluating potential workplaces. It's reassuring to know that the company I'll be joining for my placement maintains a high level of UX maturity. Being part of an organisation that values and integrates UX deeply into its processes is both exciting and an honour. I look forward to contributing to and learning from such an environment.

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Design Sprints at Big Motive

This week, I explored Big Motive’s Design Sprints service, which was particularly exciting since it's the company where I'll be doing my placement. I was intrigued to learn more about their process, especially after Design Sprints were mentioned in class.

Design Sprints - Big Motive