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Writing the proposal was relatively straightforward, thanks to the clearly defined sections. The most challenging part for me was articulating the concept. In typical university projects, I tend to document the evolution of an idea through blogging, but this time, I had to dive right in and concisely describe a concept that was still just an initial idea. Despite the challenge, I think it went well and I'm pleased with the outcome. It’s definitely a valuable skill to refine, as I often struggle with expressing my ideas clearly at the start of a project. Another tricky aspect was estimating the costs, as I’m not usually focused on how much time each step of the design process takes. However, I was able to pinpoint which parts of the project would require the most time, particularly those areas where I’m less experienced. This is another key skill I’ve gained from the project, as being able to estimate and manage time will be essential in a professional setting.

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Titanic Quarter

Brand and Virtual Reality Experience

Prepared for Author Issue Date Valid Until

Titanic Quarter Limited Lucy O’Neill 1/12/24 1/2/25

Contents

Virtual Reality Experiences App Component Scope of Work Assumptions

Lucy O’Neill - Project Proposal

1-4 Current Position

  1. 5 Project Approach
  2. 6 Brand Identity for VR Titanic Experience
  3. 7 Workflow

8-9 10-12 13 14

15-16 Deliverables17 Ownership and Rights

18-19 Additional Costs and Fees 20-21 Acknowledgement & Sign Off

| Current Position

The Titanic Quarter in Belfast is one of the city's most iconic and popular tourist destinations, offering a blend of historical, cultural, and modern attractions. Officially opened in 2012 This vibrant area includes:

Lucy O’Neill - Project Proposal | Titanic Belfast- the centrepiece of the Titanic Quarter, a striking, state-of- the-art museum dedicated to the history of the RMS Titanic. It’s built on the former Harland & Wolff shipyard site, where the Titanic was constructed. Visitors can explore nine interactive galleries that tell the story of the Titanic, from its conception and construction to its tragic sinking. The museum features immersive exhibits, models, interactive displays, and a fascinating look at the city’s shipbuilding heritage.

The Titanic Slipways -Titanic Walkways, and the Belfast Harbour Marina—the Titanic Slipways are where the Titanic and her sister ship, the Olympic, were launched. Today, you can walk along the slipways and view plaques commemorating the ships' construction.

SS Nomadic—The SS Nomadic is the last remaining White Star Line ship and the Titanic’s tender ship. It was used to ferry passengers from the shore to the Titanic during its maiden voyage. Visitors can board the SS Nomadic for a tour of this historic vessel and learn about its role in the Titanic’s journey and restoration process. The ship has been fully restored and provides a fascinating glimpse into maritime history.

W5 Interactive Science and Discovery Centre -located at the Odyssey Pavilion (near the Titanic Quarter), W5 is a fun, family-friendly interactive science centre.

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**Current

Position**

Titanic Hotel Belfast- set in a former warehouse that played a role in the shipbuilding industry, the Titanic Hotel is a unique place to stay, offering a glimpse into the past.

Harland & Wolff Cranes (Samson and Goliath - the two giant yellow cranes are some of Belfast’s most iconic landmarks and are located near the Titanic Quarter. They were used to construct Titanic and other ships at the Harland & Wolff shipyard but are not open to the public for tours.

Public Art and Installations - several public art installations that explore themes of the Titanic, maritime history, and Belfast’s industrial legacy.